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In Harmony with Tourism


Nicki Page
About me
Founder of In-Harmony
Nicki Page is a luxury hospitality and wellness specialist whose work is grounded in HRH King Charles III’s philosophy of Harmony- living in balance with nature to address social and environmental challenges.
Through In Harmony with Nicki Page, she champions regenerative, sustainable destinations, drawing on blue-chip experience with Saatchi & Saatchi and Marriott.
Passionate about the power of women as decision-makers, she works closely with UHNW women and leading families across Saudi Arabia and the GCC, shaping purpose-led resorts and wellness experiences that honour culture, community and the natural world.
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Advisor to HRH King Charles’ Harmony Institute
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Trusted advisor to Saudi and UAE government leaders
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Created the “RESET” programme of global conferences to share best practice in sustainability
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Led presentation at Cityscape (Riyadh) 2024, on Sustainability in Travel
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Winner 2023 Great British Entrepreneur Awards
What I do
Services
What I do
Services
Nicki’s work sits where luxury hospitality, wellness and sustainability meet practical delivery. Below are some of the ways she partners with leaders and brands to turn that philosophy into measurable impact:

AI marketing brands for hospitality hotels tourism destinations
Wellness project concept to delivery
The sustainable development approach to cost saving
Reset sustainable travel events
Entrepreneurship insights for SME
Women wellness and health matters
Ministerial strategic guidance

In Harmony with Wellness
We use principles from The King’s Foundation philosophy of Harmony, the UN Sustainable Development Goals and happiness indicators as the framework for our Harmony Quality Mark in Sustainable Wellness Tourism.
As Nicki says, “fluffy towels and beautiful views are no longer enough”; guests seek measurable wellness outcomes that are good for people, planet and place, helping destinations move beyond neutral to truly net-positive for generations ahead.
In Harmony with Women
Nicki stands in harmony with the 170 million women powering global tourism and the women whose choices shape most luxury travel. She champions their economic influence, wellbeing and safety, designing hospitality experiences that are honest, regenerative and deeply respectful of women’s lives.
From boardroom to beachfront, her work ensures women are not only welcomed, but recognised as leaders, creators and decision-makers in every journey, today and for the shared future.
In Harmony with Nature
We see every destination as a living ecosystem, not a backdrop. Using rigorous greenhouse gas and biodiversity impact tools, we reveal the true cost of travel and the opportunity to protect and regenerate.
Our work helps tourism become a buffer for wilderness, support local food and farming, and safeguard landscapes and heritage for future generations, aligning every journey gently with the rhythms and limits of Earth.
In Harmony with HRH King Charles
HRH King Charles III’s Harmony philosophy at The King’s Foundation defines harmony as the order, connection and balance found in nature, and urges us to work with nature to meet environmental and social challenges.
The In Harmony with Nicki Page brand draws directly on this thinking, shaping a programme for living in balance with nature. As Jennifer Jordan-Saifi notes, “HRH is eager to explore meaningful collaboration”.


In Harmony with
ESG Verification
ESG focus makes great business sense. Strong ESG credentials attract conscious travellers and increase room demand. Community inclusion lowers operating costs and grows the local economy.
Sustainable energy, water and waste systems help stabilise costs. Investors increasingly recognise that good ESG performance supports stronger financial returns and long-term value creation.
In Harmony with
Sustainable Development
We embed sustainable development thinking into every project, from masterplans to materials. Guided by Harmony principles and the SDGs, we design places that regenerate local economies, culture and ecosystems.
Our Director of Sustainable Construction and Technologies, geologist and concrete expert, brings 30+ years’ experience on projects across continents, applying construction science to cut embodied carbon and deliver truly regenerative, low-impact Eco Ambientes worldwide.
In-Harmony RESET events for industry leaders
Events

RESET is a global annual event focusing on sustainability issues across the travel sector.
Born out of the challenges facing the sector during Covid and the need to reset towards a more sustainable future, it has become the leading conference for debating these issues.
In partnership with the Institute of Tourism, RESET has brought thought leaders across the industry to share insights and achievements from aviation to hotel design
In 2024 RESET was invited to present at Cityscape, Riyadh, an event attracting over 200,000 attendees.
Some of the brands who presented at RESET, London in 2023
Events

The Harmony team is ready to work together with you. You’ll find our processes transparent yet rigorous. Our team is approachable yet fastidious. The results will be straightforward and future focussed with workable solutions. Above all, they will be meaningful both to your organisation and your customers. It all starts with a review.
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